First of all, the ingredients aren't all chemically sounding. They are: Purified water, food grade Redmond clay, xylitol, peppermint essential oil (in the peppermint flavored one), menthol, redmond RealSalt, tea tree oil. That's it. I like that. I can pronounce and spell every ingredient! Notice there is no flouride. There has been a lot of research done about the need for flouride in toothpaste and, those in the health world, have raised real questions about its need and safety.
Another (big) difference is the fact that this toothpaste does not produce foam. I will tell you right now, that's the biggest thing I am trying to get past. I have had foaming toothpaste for many years. This stuff does not foam. It is also clay colored so, when you spit, it is brown. That takes a little getting used to.
All in all, I think I like the stuff. My teeth feel clean, my breath is fresh and I don't have any toothpaste stains on my shirt. Please tell me I am not the only one who constantly dribbles foamy toothpaste all over my chin and shirt. Please?
The taste is very mild. No, it doesn't feel gritty or anything. It comes in 3 flavors; peppermint, cinnamon and wintergreen. I have only tried the cinnamon one so far and it is tasty. Oh yeah, you can swallow this stuff without having to call poison control. Not that you would want to but it is nice to know that there is nothing in it that can hurt you. Bonus if you have small kids. You don't have to buy children's toothpaste and adult toothpaste. Everyone can use this.
I use Redmond RealSalt in the kitchen and I like the quality of their products. I give this one a thumbs up.